2012 Sneak Peek Directory
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INSIDER'S GUIDE By Fran Morley Birmingham, Alabama
Birmingham is fast becoming the place to be, said Michael Gunn, vice president of sales for the Greater Birmingham CVB. "We are excited about the new Westin that is set to open next year, and that combined with the Sheraton Birmingham and the adjoin- ing Birmingham Jefferson Convention Complex (BJCC), will offer 1,000 guest rooms." The three facilities will be marketed as one complex, said Paul Dangel, director of group sales for the Sheraton Birmingham. "The goal of both hotels is to ensure that guests have a relaxed and comfortable stay. The Westinʼs price point will be approxi- mately $50 higher than the Sheraton—emphasizing both modern luxury and health and wellness including top-notch fitness facility, pool, health conscious menus and décor." The new Westin will be the only LEED certified hotel in Alabama. Garfield Campbell, the Sheratonʼs director of sales and marketing, added, "The Sheraton continues to offer a comfortable, casual atmosphere thatʼs ideal for networking." The BJCC and the hotels will also be part of a new entertainment district opening in spring 2013, said Tad Snider, the centerʼs executive director/CEO. "The walkable entertainment district will have an urban feel with private entrances that can be closed off for private events."
50th Anniversary of Civil Rights Movement To celebrate the 2013 commemoration of the 1963 Civil Rights activities in Birmingham, several events are planned at the Birmingham Civil Rights Institute (pictured right) and across the city, in- cluding an exhibit at Vulcan Park and Museum called "A Place of Our Own: The Fourth Avenue Dis- trict, Civil Rights and the Rise of Birminghamʼs Black Middle Class."
www.con v entionsouth.com JUNE 2012 ConventionSouth 43
A sizzling new entertainment
district and Westin hotel will open next spring in downtown Birmingham.
Birmingham Civil Rights Institute