JUL 2012

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 47 of 52

2012 Sneak Peek Directory Subscribe Advertise Contact ALABAMA ARKANSAS FLORIDA GEORGIA KENTUCKY LOUISIANA MISSISSIPPI NORTH CAROLINA OKLAHOMA SOUTH CAROLINA TENNESSEE TEXAS VIRGINIA WEST VIRGINIA INSIDER'S GUIDE By T. Wayne Waters Virginia's Blue Ridge Landon Howard, executive director of the Roanoke Valley CVB, is pumped up about the ongoing revitalization of downtown Roanoke and about the CVBʼs new identification with Virginiaʼs famed Blue Ridge Mountains. "Weʼre in the process of a rebirth of downtown Roanoke with new restaurants and other establishments coming in. Iʼm looking outside my window at a big crane installing some steel beams on top of the Center in the Square building where the new butterfly dome will be and itʼs exciting." Work continues on the $30 million renovation of Center in the Square, the cityʼs prime cultural and business center, due for May or June 2013 completion. The building will once again house the cityʼs major museums and a 340-seat the- ater, including The Science Museum of Western Virginia, The History Museum & Historical Society of Western Virginia, The Harrison Museum of African Amer- ican Culture and the Mill Mountain Theatre. Center in the Squareʼs new green rooftop will hold about 600, standing. It will feature a living wall, water features and the dome which will overlook the Science Museum of Western Virginiaʼs butterfly garden. The atrium will feature a 5,500 gallon living-reef aquarium, the largest of the kind in the Mid-Atlantic states. ■ www.con v s e e n Roanoke, Virginia is in the process of a rebirth of downtown with new restaurants and shops. A ren- dering of Roanoke's Center in the Square, set to open next year. JULY 2012 ConventionSouth 47 PPS S c e p u t r m e D s i g , n P - C h A rc e t i s c t a n d E r i g n

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