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Overcoming The Stigma
By Adrianne Bowen
Just hearing the words "corporate meeting" can give planners and prospective attendees a
sense of despair. For many employees, "corporate meeting" is synonymous with "boring,"
an event they must attend. For planners, the challenge is to overcome the stigma of dull
"corporate" meetings. But it doesn't have to be that way! Corporate meeting planners have
been delivering more social elements and fun, innovative activities to help transcend the
impression of corporate meetings, incorporating flair that's transforming those two little words
into something meaningful and exciting, compelling attendees to run toward the sponsors'
booths instead of looking for the exit.
MARKET SEGMENT REPORT: CORPORATE MEETINGS
Photo courtesy of Meg Slentz, CMP