APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 11 of 59

⎜ ConventionSouth ⎜ A P R I L 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 12 Corporate Meetings Overcoming The Stigma By Adrianne Bowen Just hearing the words "corporate meeting" can give planners and prospective attendees a sense of despair. For many employees, "corporate meeting" is synonymous with "boring," an event they must attend. For planners, the challenge is to overcome the stigma of dull "corporate" meetings. But it doesn't have to be that way! Corporate meeting planners have been delivering more social elements and fun, innovative activities to help transcend the impression of corporate meetings, incorporating flair that's transforming those two little words into something meaningful and exciting, compelling attendees to run toward the sponsors' booths instead of looking for the exit. MARKET SEGMENT REPORT: CORPORATE MEETINGS Sponsored By: Photo courtesy of Meg Slentz, CMP

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