APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 14 of 59

A P R I L 2 0 1 7 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 15 You may have heard of it in vague conversations about corporate meeting planning but what exactly is Corporate Social Responsibility (CSR)? According to Colorado Springs-based KNECT Events Owner Kristen Douglas, "It's an umbrella term used to describe voluntary corporate initiatives concerned with community development, the environment and human rights." It sounds important but what does CSR have to do with planning corporate events? "Incorporating a CSR component in corporate meetings allows the company to embrace actions that will positively impact the environment, consumers, employees, communities and stakeholders. In addition, more consumers than ever before are considering a company's CSR-related actions before purchasing a product or service," Douglas said. "Incorporating a CSR component within an event creates an opportunity for the group to unite in an effort to improve society in some way. These efforts could include financial donations, eco-friendly aspects of events or hands-on volunteer services. Shared CSR experiences bond team members on a fundamental level, increase employee morale and create a healthier culture within the company." Many companies are incorporating CSR into their events and it can have a great impact on everyone involved. "In partnership with a local children's home in Miami, Fla., which is developing a safe house for child survivors of human trafficking, we had the privilege of supporting their cleanup efforts for the groundbreaking of a newly acquired property soon to be a safe haven for many children," Douglas said. "The old phrase 'many hands make light work' proved to save the day. Thanks to a team of about 30 volunteers and their sweat equity, the cleanup was complete and ready for the professionals to move forward. Without the help of this dedicated team, delays would have continued, stalling a healthier environment for these children's well being." n CORPORATE MEETINGS An impressive new player has checked into Duke University's West Campus and is now open for business. A top-tier contemporary hotel, The JB Duke Hotel arrives paired with the brand new, state-of-the-art Thomas Executive Conference Center. A dedicated staff will help plan your meeting, corporate retreat or team-building experience down to the tiniest detail in a seamless blend of attentive service and Southern hospitality. The JB Duke is just a short walk from Duke's storied athletic and educational venues and mere minutes from vibrant downtown Durham. Call to book your event today or visit J B D U K E H O T E L .CO M . The JB Duke Hotel. Where every meeting takes on a unique character. 198 GUEST ROOMS and SUITES THOMAS EXECUTIVE CONFERENCE CENTER INNOVATIVE CONFERENCE DINING STEPS AWAY from WASHINGTON DUKE INN & GOLF CLUB FITNESS CENTER AT YO U R N E X T M E E TI N G , make sure the devil's in the details. NOW OPEN J B D U K E H O T E L .CO M 9 1 9 - 6 6 0 - 6 4 0 0 The Importance of CSR Photo courtesy of Kristen Douglas, KNECT Events

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