APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 23 of 59

MARKET SEGMENT REPORT: MEDICAL & PHARMACEUTICAL MEETINGS ⎜ ConventionSouth ⎜ A P R I L 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 24 THE WOW ISSUE INTRO: A Grand Tranformation! WOW FACTOR: 550 acres of giant live oak trees, multiple beaches and lush landscaping DESCRIPTION: Alabama's Grand Hotel Marriott Resort, Golf Club & Spa, one of America's top historic hotels, is undergoing a massive transformation. "From redesigning meeting space and guest rooms to enhancing the resort's legendary service and culinary options, this historic legend will take Southern hospitality to a higher level," said Tony Davis, CEO of the Robert Trent Jones Golf Trail Resort Collection. The construction is being done in phases so the property will be up and running throughout the 16-month project. Once construction is complete in Spring 2018, the Grand Hotel will join the Autograph Collection The resort, which dates back to 1847, has 37,000 square feet of meeting space that was completely renovated. The Grand's 550 acres feature giant live oak trees, multiple beaches and lush landscaping. The current project follows the opening of a new golf practice facility, The Grand Golf Experience, in 2016. The Robert Trent Jones Golf Trail is celebrating its 25th year in 2017. INTRO: A Hot Adventure! WOW FACTOR: Jungle Gardens, nature preserves & the scent of hot sauce DESCRIPTION: Avery Island, located near Lafayette, Louisiana, and home of TABASCO® brand Pepper Sauce, recently began offering a new improved tour. Participants can experience the unique feel of the South Louisiana marshes and bayous and the nature preserve inhabited by indigenous plants and animals. When groups are ready for the hot stuff, meeting participants can go back in time and visit the history museum and then go through the process of making the hot sauce. Experience the plants growing in the greenhouse, see the barrels of mash aging in the warehouse, inhale the smell of sauce in the blending vats, view the bottling and learn about distribution. Other fun displays help guests learn more about Avery Island's conservation efforts, check out the salt mine display, shop in the Country Store, eat in the restaurant "1868" and explore the Jungle Gardens. WOW PROFILE: Grand Hotel Marriott Resort, Golf Club & Spa WOW PROFILE: Lafayette, Louisiana

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