ConventionSouth

APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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FEATURE: THE WOW ISSUE! MARKET SEGMENT REPORT: MEDICAL & PHARMACEUTICAL MEETINGS ⎜ ConventionSouth ⎜ A P R I L 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 28 THE WOW ISSUE Chad Frank is Vice President of Sales, Event Solutions, Corporate Events & User Conferences, for SmartSource Computer & Audio Visual Rentals, www.smartsourcerentals. com) booth or workshop, create good will, and capture valuable data and ultimately, sales leads. Consider these technologies: n Seamless LED Video Walls, created by arranging a series of 42" LED or plasma video wall monitors, offer big screen, marquee impact for conveying brand messages and product information video, animation, photos and other graphics in super high resolution up to 1920 x 1080 to capture attention, engage and market. They can be customized or used in standard configurations using 2x2 and 3x3 grid shapes placed vertically or horizontally. Connected to mobile devices, PCs, DVDs, Blu-ray and cameras, they facilitate interactive broadcasts and presentations. n Charging Stations, available with different size touch screens, create a good will wow factor for attendees relieved to have an easy solution for charging their mobile devices. While waiting for their devices to charge, targeted product or institutional messages can be delivered to this captive audience through the station's interactive touch screen or through good old fashioned conversation. n iTab Core and Giant Smartphone, together deliver a one-two wow punch to engage attendees/potential customers and drive higher engagement and sales. They transform an ordinary display into a bigger than life, high impact, easy to use smartphone format. The iTab Core transforms touchscreen displays into an iPhone or Android phone giving access to various apps, brochures/PDFs, picture galleries, games, and key branding messages. The Giant Smartphone is a fully-functioning smartphone of huge proportion which operates on iOS and Android platforms. n Digital Signage, armed with dynamic content management software, helps meeting planners and exhibitors deliver information in an engaging manner, while achieving cost savings and sustainability goals by eliminating printed materials. Digital signage is more visually compelling than a brochure, and facilitates target marketing. n Mobile Event App Software drives attendees to specific, high engagement activities (e.g., product demos, contest drawings, celebrity receptions, etc.) in real-time, creating a connection while capturing valuable behavioral data. A 2015 Regalix survey found that passive offline content as in static billboards and printed materials will see a decline in marketing budgets. Today's convention planners and exhibitors are seeking interactive, high impact event technologies to achieve engagement, gather market intelligence, and create the wow factor. n Interactive Exhibit Video walls convey brand information

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