APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ A P R I L 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 4 ConventionSouth (ISSN 1074-0627) is published monthly by Covey Communications Corp., P.O. Box 2267, Gulf Shores, AL 36547. It is mailed under Standard mail rates. POSTMASTER: CHANGE SERVICE REQUESTED TO ConventionSouth Subscription Office, PO Box 16868 North Hollywood, CA 91615. Editorial and advertising offices are located at 2001 West First St., Gulf Shores, AL 36542. Editorial ideas, photographs and content suggestions are welcomed; however, the publisher and editorial team retains the right to edit all content in print and online. Photos are typically obtained from direct sources and credits are given at the discretion of the editorial team. Copyright 2017 by Covey Communications Corp. All rights reserved. Reproduction in whole or part without express written permission of the publisher or editor is strictly forbidden. Convention South EXECUTIVE OFFICES 2001 West First Street Gulf Shores, AL 36542 MAILING ADDRESS P.O. Box 2267 Gulf Shores, AL 36547 TELEPHONE (251) 968-5300 (800) 968-0712 E-MAIL FAX (251) 968-2033 WEBSITE PUBLISHER J. Talty O'Connor ASSOCIATE PUBLISHER Ashleigh Osborne (251) 968-5313 SENIOR EDITOR Marcia Bradford DESTINATION EDITORS D. Fran Morley T. Wayne Waters CONTRIBUTING EDITORS Adrianne Bowen Selena Chavis Sabe Fink Ashley Wright MARKETING SERVICES MANAGER Elizabeth Galloway MARKETING & COMMUNICATIONS Kayla Head MANAGER DESIGN SERVICES MANAGER Kelly Williams DESIGN ASSISTANT Tanya Hughes MANAGER, TRAFFIC Dorothy P. Miller AND PROMOTIONS CIRCULATION MANAGER Ashley Brokowsky FINANCE MANAGER Mandi Morrison EDITORIAL ADVISORY BOARD Jenny Anderson, CMP National Association of College & University Business Officers David Bruce, MMP, HTS CMP Meeting Services Jeff Hurt Velvet Chainsaw Consulting Robert Mandelbaum PKF Consulting Meg Slentz Nagy, CMP Meetings To Order Sue Walton May & Williams Ltd. James Hobbs Meeting Expectations Loriann White, CMM, CMP American Express Meetings & Events Memorable WOW Moments As we were about to go to print with this issue, I was able to enjoy a WOW-filled weekend at the Sheraton Bay Point Resort in Panama City Beach, Florida. My first WOW moment was viewing the hotel and convention center, which has been beau- tifully rebuilt and offers a stunning vista of St. Andrews Bay from the moment of entry. There were many more WOW moments throughout the visit, including Stand Up Paddleboarding, a Chef's Table dinner, a helicopter ride and fireworks. All of these events demonstrated that WOW experiences can range from tak- ing part in thrilling activities to taking in a gorgeous setting; what all WOW moments have in common is that they en- gage our senses and provide us with great memories. In our special WOW section, which begins on page 16, you will find a va- riety of both beautiful settings and exciting experiences that are available at Southern destinations. From special events aboard a yacht to soothing spa massages and from brand-new lazy rivers to historic hotels, the options are nearly endless. Corporate groups are among those seeking a bit more WOW in their meetings and corporate planners are delivering, adding more fun, innovative activities, as detailed in our special market segment report, which begins on page 12. Also, when it comes to evoking a sense of WOW, Florida gets the job done! With its massive coastlines and numerous inland waterways, its nature trails and tropical settings, its theme parks and recreational opportunities, the Sunshine State has lot of memorable WOW moments to offer. Here's hoping that the places and activities discussed in this issue will inspire lots of future WOW moments for meeting planners and participants! perspective putting it in Helicopter ride at the Sheraton Bay Point Resort Scan this tag & contact us with your thoughts! Senior Editor

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