APR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ A P R I L 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 6 headlines, trends & ideas Attendees of the American Society of Associ- ation Executives' (ASAE) 2017 Great Ideas Conference, held March 5 – 7 at the Hyatt Regency Orlando, were encouraged to take risks, be flexible and lead with trust. The 601 association professionals and industry partners participated in more than 40 education sessions, 150 Brain Dates and three Executive Leadership Workshops. "We used a variety of formats to help par- ticipants learn and engage inside and outside the classroom," said ASAE President and CEO John H. Graham IV, FASAE, CAE. "Oppor- tunities ranged from peer learning to in-depth explorations to hands-on training on innovation from ideation to execution. The keynotes and eight speakers from outside our industry shared revolutionary ideas and inspiration they can take back to their organizations." Opening keynote speaker Srini Rao, chief creative instigator of Unmistakable Media and author of "Unmistakable," encouraged organiza- tions to ignore best practices and create unique products and services so distinctive that nobody else could have done it, which would make one's competition become irrelevant. Rao advised participants to let go of masks and labels, which hinder creative thinking. The closing keynote speaker, Chris Fussell, chief growth officer at McChrystal Group, best-selling author and former U.S. Navy SEAL officer, encouraged organizations to build on and embrace the fundamental attri- butes of elite, high-performing teams including trust, common purpose, shared consciousness and empowered execution. Executive Leadership Workshops included "Ultimate Power Skills & Team Building," which applied gamification techniques to teach participants hard and soft intellectual skills, as well as build deeper relationships, develop confidence, practice out-of-the-box thinking, improve communication, increase happiness at work and strengthen creativity. "—The Versatility of Video to Drive Business Objectives" focused on the diversity of ways associations are using video, how to have strategic conversations with orga- nization leaders, the major trends, and how to plan and produce video content. A two-hour evening workshop entitled "Putting Women's Ideas to Work—Authentic Ways to Hear and Be Heard?" led by Ruha Benjamin, assistant professor at Princeton University and author of People's Science, explored gender-related challenges in ideation and execution, and the role of voice, presenta- tion, positioning and bias in supporting a pipe- line for women-led intrapreneurship within associations. n ASAE Great Ideas Conference New Product: Duluth Pack, the oldest canvas and leather bag and pack maker in the USA, has handcrafted a new style of portfolio for under $150. The City Portfolio, available at, is offered in 13 canvas color options, including Duluth Pack's original canvas hue, Olive Drab. "Our priority has always been and will always be our quality and the customer's wants, needs and expectations," said Ryan Hanson, Duluth Pack's outside sales and marketing manager. "We are proud to be able to offer our most affordable portfolio style which still comes with our lifetime guarantee on craftsmanship and hardware." "We are so pleased to offer our retail customers a new product they have been asking from us for some time," said Molly Floen, Duluth Pack's retail store manager. "Our customers are our best source and we have listened to them once again. We are ready for them to enjoy this product they have been wanting." The briefcase is detailed with cotton web straps and canvas exterior and interior, along with lifetime-guaranteed rivets, snaps and zipper. For additional added function, the portfolio includes a shoulder strap. As always, each Duluth Pack handcrafted item includes three tags on the inside: the authentic Duluth Pack tag, the American Made tag and the Handcrafted By tag. Each craftsperson hand signs the bag they proudly handcrafted for the customer. n Duluth Pack Announces Launch of New City Portfolio Josh Lesnick has been named president and CEO of Associated Luxury Hotels (ALH), the parent company of Associated Luxury Hotels Inter- national (ALHI) and Worldhotels, which includes several resorts in the South. In his new role, Lesnick will oversee all business operations and subsidiaries of ALH, which significantly expanded its global footprint, hospitality services and collection of member hotels and resorts with the recent strategic acquisition of Frankfurt, Germany-based Worldhotels. He will also become only the third CEO in the 30-plus-year legacy ALHI history. Lesnick will as- sume his new role in April. Previously, Lesnick served as executive vice president and chief marketing officer with Wyndham Hotel Group, where he was responsible for all aspects of revenue generation for 18 brands encompassing more than 8,000 hotels in 77 countries. He also led a team of more than 1,200 sales, marketing and call center associates through a major global transformation that touched all revenue generation functions. n Josh Lesnick Named President of Associated Luxury Hotels

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