OCT 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 9 of 67

⎜ ConventionSouth ⎜ O C T O B E R 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 10 Amid Changes & Challenges, The Meetings Industry STAYS STRONG ANNUAL STATE OF THE INDUSTRY REPORT The past year might best be described as tumultuous. From political upheaval and rising activism to cybersecurity threats to extreme weather events, we seem to bounce from one piece of astounding news to the next. Change keeps coming at us, whether it's caused by technological developments, scientific discov- eries or natural occurrences. At the same time, the regular processes and procedures of life and work must continue. The celebrations of important milestones are as important as they ever were. Amid all of these factors, the meet- ings industry is remaining relatively strong, according to the results of ConventionSouth's 2017 Meeting Trends Survey. A large majority (nearly 92 percent) of plan- ners who responded to our survey expect the number of events they plan in 2018 to remain the same or increase slightly. This was true of all types of planners (association, corporate, government/non-profit and independent) and it followed a year in which nearly a quarter of them (24 percent) planned between 11 and 20 meetings and another 22 percent planned more than 21 meetings. In addition, nearly 30 percent indicated that their meetings accounted for more than 1,000 hotel rooms booked during 2017 and another 13 percent said their meetings resulted in between 500 and 1,000 hotel rooms booked this year, demonstrating a positive economic impact on the commu- nities where they gather. In this year's State of the Industry Report, we take a look at this and other data collected from meeting plan- ners, presented on the following pages, along with additional information about trends and Projection For 2018 For 2018, the number of meetings I plan/my organization plans will.. Fewer than 10 Meetings 11-20 Meetings 21-50 Meetings More than 50 Meetings # of Meetings Planned In 2017, I planned/my organization planned... 54% 24% 11% 11% 0% 10% 20% 30% 40% 50% 60% Percentage of Meeting Planners 0% 10% 20% 30% 40% 50% Percentage of Meeting Planners Increased Slightly Increased Greatly Decreased Slightly Decreased Greatly Stayed About The Same Comparison of # of Meetings Planned From 2016 to 2017, the number of meetings I plan/my organization plans has.. 38% 11% 43% 5% 65% Stay The Same 27% Increase Slightly 5% Increase Greatly 3% Decrease Slightly 3%

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