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Planner Resources North Carolina Triad INSIDER'S GUIDE By Barbie Perkins-Cooper Including Greensboro, Winston-Salem & High Point
The North Carolina Piedmont Triad, which includes Greensboro, Winston-Salem and High Point, was once an area where tobacco farming was king and is now quickly becoming a meetings hot spot. This is due to the abundance of accom- modations, museums, shopping, recreation and an abundance of vineyards unique eateries. Greensboro is especially going after the group
Greensboro (pictured here), Winston-Salem
& High Point, the N.C. Piedmont Triad, are aggres- sively going after the group travel marketplace.
travel market, according to Henri Fourrier, president/CEO of the Greensboro Area CVB, who said the city is a hot spot for major sporting events. such as the 2013 National Junior Olympic Track and Field Championship. A total of more than 15,000 athletes, supporters and spectators attend the event. "This is one of the best and largest track and field events any city could hope to host. We estimate the economic impact to be almost $21.6 million," Fourrier said, reemphasizing the city's moniker "Tournament Town."
Lionel Leach, chair of the USA Track & Field National Youth Committee, said "This is one of the best facilities on the East Coast and we look forward
to holding the Junior Olympics in Greensboro." Another group coming to Greensboro this year is The National Beta Club, which is holding its national convention at the Sheraton Four Seasons Hotel and Kourry Convention Center. Winston-Salem and High Point are also hot spots for meetings. Known as the 'city of arts and innova- tion,' Winston-Salem is "a sophisticated meeting destination conveniently and strategically located at the epicenter of North Carolina's Piedmont Triad region," said Marcheta Keefer, director of marketing and communications at Visit Winston Salem. "Meet- ing professionals and delegates alike consistently give Winston-Salem high marks as a memorable meeting destination that successfully blends its rich Colonial roots and dedication to the arts with a vibrant southern city vibe.
High Point hosts the International Home Furnishings Market each year that brings in thousands to the region, which enjoy the city's museums, civil war history, nature trails, concerts and festivals. ■
Meeting Site Showcase
38 ConventionSouth FEBRUA RY 2012
www.con v entionsouth.com
Greensboro Area CVB