A P R I L 2 0 1 5 ⎜ ConventionSouth ⎜
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Increasing Occupancy & Low
Growth Of New Rooms Is
Pushing Hotel Rates UP
The U.S. lodging industry will have a
65 percent occupancy rate in 2015, the highest
since 1987, according to PKF Hospitality Re-
search (PKF-HR). As a result, hotel rates are
likely to increase 5.7 percent between 2015 and
2017, outpacing Moody's Analytics' predicted
annual inflation rate of 2.5 percent.
By year-end 2015, PKF-HR projects that the
demand for lodging accommodations will have
increased 25.8 percent since the depths of the re-
cession in 2009, while the supply of hotel rooms
will have grown by just 5.6 percent.
"We have not seen six years of such strong
and sustained profit growth in the 78 years PKF
has been tracking the U.S. lodging industry,"
said PKF-HR President R. Mark Woodworth.
"An ever-improving economy, and the favorable
relationship between supply and demand, have
led to significant growth in both revenues and
profits from 2009 to the current year. We expect
this trend to continue through 2017."
F E A T U R E : C O R P O R A T E M E E T I N G S
By Marcia Bradford
Corporate meetings are on the rise, hotel occupancy is hitting new peaks and business
travelers are taking to the air again for training seminars, leadership retreats and strategy
sessions. With technology increasingly integrated into the meeting process, it's now all
about the experience for the growing number of Millennials who participate. These and
other factors discussed in the 10 trends outlined below are having a major impact on
meeting professionals this year and into the future, as they seek to meet the challenges
presented by a changing landscape, while staying within budgetary and time constraints.
Hunting for R.O.E.
Corporate groups are seeking
a RETURN ON EXPERIENCE
when they meet.
The State Of
Trends To Watch