JUL 2016

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Expanding Expertise Industry-Specific Training First, training and certification. Both training and certification continue to grow in importance. On top of the Certified Meeting Professional Program, as of 2014 meetings professionals can now obtain the CMP-HC (Certified Meeting Professional – Healthcare) to learn best practices in the field. The first CMP-HC Bootcamp was recently held in Philadelphia as part of the Global Pharmaceutical and Medical Meetings Summit. Destinations are assisting planners and suppliers in expanding their expertise by providing industry-specific training. For instance, Visit Alexandria (Va.) is offering specialized training for planners and suppliers interested in earning MPI's HMCC (Healthcare Meeting Compliance Certificate). MPI's first training was held in April with Pat Schaumann, CMP, CSEP, DMCP, HMCC, principal instructor of the HMCC program, which presents compliance regulations, reporting requirements and techniques for managing healthcare meetings. "Healthcare meeting professionals must balance unprecedented changes and demands on understanding the global impact of healthcare compliance," said Schaumann. "They must tackle tough regulations, and adjust and readjust priorities while keeping one eye on the short term and the other on long-term survival, a tough job without a continuing flow of knowledge. It is imperative to stay educated on global regulatory topics through opportunities such as earning your HMCC." Alexandria is a perfect fit for small to mid-size medical meetings, partly because of the training that meeting professionals there have received, said Lorraine Lloyd, senior vice president of sales for Visit Alexandria. After someone on the staff attended a HMCC training, she felt that having suppliers and CVB staff trained in healthcare meetings would make the area even more attractive when combined with the rich medical offerings and history. "One of the big issues Medical Meeting Planners See Benefits Of Specialized Training & Certification By Ashley Wright In a world of new drugs and changing regulations, the healthcare industry is often in a state of flux. Likewise, for meeting professionals, staying on top of things such as open payment regulations and meeting meal caps is vital to having successful events and staying within legal limitations. So what can meeting planners and suppliers do to stay on top of their medical meetings game? MARKET SEGMENT REPORT: MEDICAL & PHARMACEUTICAL MEETINGS ⎜ ConventionSouth ⎜ J U L Y 2 0 1 6 w w w . c o n v e n t i o n s o u t h . c o m 14

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