ConventionSouth

JAN 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ J A N U A R Y 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 18 Association Meetings' OUT WITH THE OLD, IN WITH THE NEW Associations are often steeped in tradition, especially in the South, but with advanced tools to grow membership along with conference and meeting attendance, these organizations have had to change with the times. As associations take on 2017, there are a lot of changes on the horizon, transformations and new techniques to use for events, as well as innovations to appeal to all generations of attendees. When it comes to hosting elevated events, the Event Service Professionals Association (ESPA) has it covered. After all, it's what the organization's members do for a living. Founded by William H. Just, CAE, CMP, as the Association for Convention Operations Management (ACOM) in 1988, the association has seen its fair share of changes over the years. Beyond the organization changing its name to better reflect the expanding diversity of members (A/V companies, entertainment facilities, facility managers, and directors of convention and trade shows), a focus on new members, young members and growing event attendance is the new norm. Gone are the days when attendees mailed in applications or received hard-copy information about an event. Technology is a big part of the association sector and ESPA has fully embraced the latest social media Embracing Social Media & Appealing to All Generations By Adrianne Bowen Photos courtesy of ASAE

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