NOV 2015

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ N O V E M B E R 2 0 1 5 w w w . c o n v e n t i o n s o u t h . c o m 26 Campus Outreach Ministries is one youth-based organization that knows the allure of Chatta- nooga, Tennessee. It has held its Annual Re- gional New Year's Conference there for years, from 2001–2006 and then again in 2014 and 2015. "Our CVB has invited them back for 2016 and 2017 which looks very promising. Each year, there are approximately 2,000 attendees and a peak block of 520 rooms generating ap- proximately 2,100 room nights. The organization also hosted its Global Conference in Chatta- nooga in 2011 with an estimated 5,000 attendees and a peak block of 1,300 rooms generating approximately 5,500 room nights," said Jennye Miller, director of faith-based religious accounts for the Chattanooga Area Convention and Visitors Bureau (CVB). Trust is the most important element for faith- based events and that comes from building rela- tionships, attracting return visits from spiritual organizations based on past great experiences and working with destination officials such as those in Chattanooga. "Sales managers in our CVB's Convention Department know the im- portance of building relations with our clients based on truth and trust. We also know the same is needed for our relationships with staff at our convention center, hotels and attractions. Reps with Campus Outreach Ministries see all of us in the local hospitality industry working together to provide their attendees the best Chattanooga experience possible," said Miller. Senior Convention Sales Manager of the Northern Kentucky CVB Susan Smith, CTA, CMP, CASE, knows that developing trust is the most important element in maintaining long-term connections with spiritual groups. "Religious meetings are a relationship business and strong, trustworthy partnerships are the keys to success," she explained. Christ in Youth (CIY) is an organization that hosts multiple events in Northern Kentucky. CIY Director of Summer Events Tommy Nobis ex- plained that he relies heavily on the relationship with the CVB. "We currently hold two events in Northern Kentucky," he said. "One is called Believe, which is a weekend event for 5,000 junior high students, and the other is called SuperStart, which is a weekend event for 2,000 pre-teens. Both are big events for CIY in numbers and in fun, with the NKY CVB being an integral part in that. They help us a ton, from our registra- tion process to helping us book hotels for 5,000 people. We couldn't and wouldn't want to do our event without them. We move 5,000 people through registration in under two hours and the CVB helps us get volunteers for that A Foundation Built On Trust Faith & Youth Groups Flock To Spiritually Minded Destinations MARKET SEGMENT REPORT: YOUTH & FAITH-BASED EVENTS By Adrianne Bowen The Cathedral Basilica in Northern Kentucky attracts faith-based groups. Nobis

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