MAR 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ M A R C H 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 30 Sponsored Content Annual CVB Issue! inston-Salem is known as a City of Arts & Innovation, a designation that speaks to the creative thinking and revolutionary ideas. Throughout the city's history, reinvention, and artistic expression have remained the heart of our inspiration. It's here that sprawling family farms are transformed into world class wineries, treasured historic buildings are given new life as sophisticated boutique hotels and abandoned tobacco warehouses are converted into world- renowned research centers. Winston-Salem is a shining example of a city inspired by change and committed to adapting and adjusting in a positive, thriving fashion. It is that very inspiration that has powered the reinvention of the Benton Convention Center. Situated in Winston-Salem's downtown district, the 100,000-square-foot center – familiarly known as "The Benton" – is wrapping up a 14-month, multimillion-dollar renovation. The massive undertaking is far more than a simple facelift, with changes and improvements driven by input from meeting planners and attendees, and enhancements reflecting the latest industry trends and forward-thinking concepts. The new Benton provides a smart environment designed to stimulate productive events and strategic outputs. The Benton now incorporates numerous architectural features that pay tribute to our city's historic arts, tobacco and textile roots. These celebrations of our colorful past are woven seamlessly into a splendid modern facility that embraces downtown Winston- Salem through shimmering walls of glass bringing the activity and vibrancy of our downtown into the Benton. The structure makes smart and satisfying use of space and natural light, with an interior design that encourages engagement and dynamic interaction. And, surrounding all this is downtown Winston-Salem, which is buzzing with the energy and excitement of more than $1 billion in development initiatives begun in the past decade. From the Wake Forest Innovation Quarter, a living model of diversity, collaboration, innovation and creativity, and our funky arts district, to a collection of locally- owned locally-operated restaurants and night spots, our downtown is the hub of activity. ■ New Site To Reinvent Your Meeting W Christian Schroeder, Director of Sales & Services An industry veteran, Christian boasts more than 14 years in convention sales at both the hotel and DMO level. He is the immediate Past President of the MPI-Carolinas Chapter. Visit Winston-Salem (336) 728-4218 or (866) 728-4200 Plannermonial: "We chose Winston-Salem for the location, but were blown away by everything the city—and our venue— had to offer. Visit Winston-Salem went above and beyond to make sure our three events were successful, memorable, and fun! The food was top-notch quality, and our members praised their accommodations. Thank you for helping make my job easier!" —Ginny Fountain, CMP, Director of Meeting Planning, North Carolina Association of Electric Cooperatives " Downtown Dining in Winston-Salem Downtown Winston-Salem Photos courtesy of Visit Winston-Salem/Wings over Winston Photography/J. Sinclair Photography Downtown Winston-Salem

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