JAN 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ J A N U A R Y 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 36 Drive-in Destinations Sponsored Content Reinvent Your Next Meeting In Winston-Salem rom dining and after-hours options to meeting space and hotels, down- town Winston-Salem offers new and vibrant experiences for meetings and corporate events. A collection of locally-owned locally operated independent restaurants dominate the city's culinary landscape, with plates as colorful and distinct as their chefs' and own- ers' personalities. Downtown Winston-Salem alone is home to more than 100 restaurants and eateries ranging from sandwich shops to fine dining, featuring live entertainment and outdoor dining. And when the sun goes down, Winston-Sa- lem's downtown comes alive with an array of eclectic entertainment options – from live en- tertainment and laid-back pubs to high-energy bars and a thriving arts district. It's no surprise named Winston-Salem one of America's best downtowns. The multi-million dollar reinvention of the downtown Benton Convention Center has reached the halfway mark. The updates to the lower level of the 100,000-square-foot Benton Convention Center include a nod to the au- thentic artistic and architectural influences of Winston-Salem's history with reclaimed wood accents, metallic signage and pops of orange providing a contemporary flair to the Piedmont Hall. The "reinvention" of the Benton Con- vention Center creates additional pre-function space, increased flexibility of the space, sig- nificant structural, design, and technological upgrades. The center remains open and is on schedule for a May 2017 completion. Kimpton Hotels opened their first North Carolina property in April 2016, the Kimpton Cardinal Hotel, in the R.J. Reynolds Building, one of the city's most historical and iconic structures. The 174-room Kimpton has more than 6,300 square feet of meeting space with two ballrooms and meeting rooms on the mezzanine level, and board rooms on the 20th floor, just two blocks from the Benton Conven- tion Center. Built in 1929, the R.J. Reynolds Building was the prototype of the Empire State Building. Slated to open fall 2017, also located in the heart of downtown in the notable Pepper Build- ing, will be a Hotel Indigo. The historic hotel will house 75 rooms, a state-of-the-art fitness center and two restaurants: Sir Winston, on the ground floor and Pepper'd by Sir Winston. Unique & Innovative Venues Known as a City of Arts & Innovation, Win- ston-Salem is home to numerous unique and innovative meeting venues that reflect the city's marriage of history, arts and the spirit of innovation. Other downtown event sites include the Millennium Center, with 50,000 square feet of meeting space and the Milton Rhodes Center for the Arts, with an impressive selection of flexible function space. Old Salem provides the perfect blend of a historic setting of an 18th century Moravian village and today's latest modern meeting features within the picturesque Gray Auditorium. Winston-Salem also offers a variety of outdoor function spaces, including BB&T Ballpark. A quick drive just five minutes from down- town is Graylyn International Conference Cen- ter, a historic 55-acre property with 86 sleeping rooms and approximately 46,000 square feet of meeting space. Wake-Up Your Meeting with our Generous Wake-Up Rewards Program Planning a meeting? With the multi-million dollar reinvention of Winston-Salem's down- town Benton Convention Center underway Visit Winston-Salem has launched an exciting new Wake Up Rewards Program that combines incentives for meeting planners with a host of additional perks from the Benton Convention Center complex hotel partners, the 315-room Marriott Downtown Winston-Salem and 146- room Embassy Suites. Your next event in Win- ston-Salem could save your organization up to $3,000 as well as provide your group with additional perks such as one complimentary night for every 25 room nights booked, 25 complimentary parking passes, 5 percent off meeting revenue credited to master account, a complimentary break or executive meeting. To learn more about the program, go to Vis- Find details about Winston-Salem's meeting venues and hotel accommodations, plus the latest news on the Benton Convention Center REINVENTION at ReinventYourMeeting. com, or through Christian Schroeder directly at ■ F Christian Schroeder, Director of Sales & Services An industry veteran, Christian boasts more than 13 years in convention sales at both the hotel and DMO level. He is the current Past President of the MPI-Carolinas Chapter. Visit Winston-Salem (336) 728-4218 or (866) 728-4200 Visit Winston-Salem and Wings Over Winston

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