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S E P T E M B E R 2 0 1 6 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 7 A recently-launched event management software product, eventROI, has been designed by etouches to help event profession- als gain a comprehensive view of the value their events generate and ways of improving an event's return on investment. According to Niko Nelissen, vice president of mobile, data and engagement at etouches, the company developed the event ROI product to address event professionals' increasing need to demonstrate the value that their events add to their organizations. "With marketers spend- ing more than 25 percent of their budgets on events, the need has become ever more critical for organizations to gain valuable insights and control over the outcomes of their events, in order to ensure that they achieve performance at scale," he said. He explained that the new software collects, integrates, and analyzes a broad range of event data and performance metrics against trends, benchmarks and best-practices. "As a break- through capability for event managers and organizers, our event ROI tool will change the way that the industry operates," Nelissen said "By measuring event ROI in real-time against client goals, the product will bring event data points to life with actionable tools." Oni Chukwu, CEO of etouches, said the product is the industry's first integrated event performance toolset. The data points generated from sourcing, registration, mobile, and on-site activity are seamlessly collected throughout the event's lifecycle and displayed in context to the client's goals within flexible, easy-to-action dashboards, he said. "Events are a big investment for organiza- tions, and it is critical for them to outperform the profit and loss," Chukwu said. "By properly and comprehensively tracking the data around events, event professionals now have the com- prehensive tools at their fingertips to positively impact and transform the way they allocate their massive investment in events overall." For more information, visit www.etouches.com n headlines, trends & ideas Security at large events continues to evolve for shows of all sizes and venues. Unfortu- nately, the increased security threats from a variety of sources both in the United States and abroad often means increased attention to security measures. Kristin Delahunt with the Atlanta Con- vention and Visitors Bureau (CVB) said that both groups and venues are making it a priority to include safety in their event-plan- ning discussions. "Groups are interested to understand the venue's emergency operating procedures and what resources are available for attendees," she said. "There is greater collaboration between groups and venues in devising a cohesive security and emergency communication plan that addresses concerns and nuances specific to that group." One example of this type of collabora- tion occurred during Virginia's first LGBT Family Conference, held June 15-16, 2016, which was hosted by the Hampton CVB mere days after the horrific nightclub in- cident in Orlando where LGBT men and women were specifically targeted. Ryan Downey, from the Hampton CVB, and Charles Waddell, who handles the LGBT market for the bureau, hired extra security for the event and contacted the FBI. Security has been a primary focus for the team at the Columbia, S.C. Metropolitan Con- vention Center in the past year. "We recently brought in an outside agency to help us iden- tify potential threats, update our Emergency Preparedness and Crisis Communication Plans, and facilitate on-site training," said Andrea Mensink with the Columbia Metro- politan CVB. "We also have a one-sheet that we share with our clients to let them know how we will handle potential scenarios so they know what to expect and how to react in the event of an emergency." n Security For Large Events Continues To Evolve Catching Some ZZZs While Traveling On-the-go meeting and event plan- ners who have difficulty getting any rest while traveling may find help with products from GoSleep. According to product designers, the GoSleep travel system, available in a variety of styles, uses a light-canceling mask that has a unique elastic cord, which can be stretched and adjusted around any headrest or seat back to keep the head comfortably in place. Additionally, the mask sits away from the face to allow for eye movement while keeping the head in a relaxed upright position. Designed to fit into any seat on any plane, bus, train or passenger car seat, the pillow is made of a blended cotton, rayon and Lycra fabric and contains plush memory foam that ensures com- fort and cool temperatures on any trip. For more information, visit www.gosleepusa.com. n New Tool For Measuring Event ROI