ConventionSouth

FEB 2016

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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F E B R U A R Y 2 0 1 6 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 7 headlines, trends & ideas An "Event Professionals of Tomorrow" survey, recently unveiled by Bizzabo, found that 85 percent of event planners see email marketing as their key marketing tool. Survey participants also listed at- tendee satisfaction as the most significant indicator for event success. Additionally, more than half of event planners reported spending less than 10 percent of their budgets on event technology. The study sought to gather information regarding event planning best practices through direct in- sights from event professionals, according to Alon Alroy, co-founder and chief managing officer of Bizzabo, an event platform that assists planners in building websites, selling tickets and developing mobile apps. The company joined forces with Bizbash, Catchbox, Glisser, CrowdMics, Eventopedia and TechsyTalk to reach higher coverage and greater results. "We believe this new research can help close the gap between how enthusiastic planners are about new and innovative event technologies and their actual adoption of these solutions." Alroy said. "We have known for quite a while now that email marketing is still a major tool for event promo- tion. What we weren't able to guess are some of the study's exciting findings. One example is how Instagram is becoming more and more valuable for planners and how underutilized Pinterest and Snapchat really are." Sean Holladay, Co-Founder and CEO of CrowdMics, stated: "The Event Professionals of Tomor- row study not only provides a baseline for understanding what the event industry really looks like in 2016 but truly allows the community to learn the best practices to achieve greater success in event planning as it is today." KEY FINDINGS: Email marketing is still king ● Most event planners rely on email, social media and word of mouth to market their event. ● Nearly half of all planners see email marketing campaigns as having the biggest impact on increasing registrations. ● Snapchat and Pinterest are underutilized - less than 10 percent of event planners use those chan- nels as a means for promotion. Event technology adoption is minimal ● More than half of event planners spend less than 10 percent of their budget on event software. ● Audience engagement solutions are considered the biggest trend in maximizing event success according to 84 percent of respondents, with wearable devices coming in second at 35 percent. Attendee satisfaction beats revenues in measuring success ● 84 percent of respondents define attendee satisfaction as the most important factor in measuring the success of an event. Event revenues is only second. ● An event would be considered a success when planners overcome their greatest challenge of hit- ting registration goals. ● Almost half of all event planners claim that content curation and event agenda building are the most time consuming aspects of planning an event. n Study Reveals Events Industry Trends & Best Practices Acoustic Research, producers of high-per- formance audio and charging solutions, has partnered with the new Marriott Marquis Washington, D.C. to bring guests SoundFlow. Designed to meet hotel needs, SoundFlow provides wireless audio and universal charging as a simple and worry-free way to charge smartphones and break free from the restraints of Bluetooth and docks. The SoundFlow Hotel Clock Radio allows guests to listen to music wirelessly without the hassle of pairing or con- necting to a device. Users can place their smartphones on the soundmat and press play. The clock radio's "no worry" battery backup provides assurance that they will never miss their alarm, as time settings are saved even if power is lost. According to Morgan Stanley, 91 percent of adults keep their smartphone within arm's reach. SoundFlow will allow travelers to not only have their smartphone within that arm's stretch, but easily charging via two side-pan- el USB ports. "It is our goal to ultimately bring simplicity and peace of mind to the hotel guest with this new partnership with Marriott Marquis at one of their flagship locations," said Ian Geise, senior vice president of Acoustic Research. "We are fortunate to have con- sumers experience the SoundFlow brand at a luxury, flagship Marriott location and hope to expand SoundFlow into other hotel property portfolios in the near future." For more information visit www.soundflow.com/. n New Product Allows Wireless Audio & Universal Charging

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