DEC 2014

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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more aggressive in one-sided contract terms. Also, there is one large A/V provider in most of the hotels and pricing has continued to in- c rease. Write terms into contracts that allow outsourcing and limiting additional costs by doing so. PACKAGE A DEAL: Build sponsorship and exhibit packages that include a registration fee or two. Loriann White, CMM Director of National Accounts EGR International Canton, GA 23 Years In The Business A seasoned professional planner turned sales director, Loriann is able to cultivate and maintain professional relationships by pro- viding and implementing meetings manage- ment services through engagement and communication/marketing best practices. E-N-G-A-G-E: One of the most unique aspects of our meetings and special events is incorpo- rating a business strategy called Engagement. Engagement focuses on achieving long-term fi- nancial results by strategically aligning the en- g agement of customers, distribution partners, salespeople, and all human capital outside and inside an organization, creating a "community of apostles" who are emotionally and financially committed to your brand. A fully engaged com- pany–a company completely aligned in message and purpose from the CEO to the sales force and out to the customer—outperforms their competi- tors every time. And why? Because the engine of s uccess is fueled not just by profit margins, but by passion in the company itself. GO SMALL: One way to combat the lack of inven- tory issues are to look at 2nd-tiered city loca- tions. Although air-transportation costs might be higher, however in most cases, inventory is ➤ D E C E M B E R 2 0 1 4 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 41 ★ ★ The Awards Issue Tennessee Readers' Choice Winners • Chattanooga CVB • Country Music Hall of Fame ® Museum, Nashville Learn more on pg. 2 • Gatlinburg CVB Also honored as "Best City App" Learn more on pg. 43 • Gaylord Opryland Resort Convention Center, Nashville • Kingsport CVB • The Lodge at Buckberry Creek • Memphis Cook Convention Center • Rutherford County CVB Also honored as "Best City App" Learn more on pg. 41 • Smoky Mountain Tourism Development Authority • Visit Knoxville Also honored as "Best City App" & "Southern Hospitality City" Learn more on pg. 42 Top New & Renovated • Embassy Suites Corpus Christi • Hilton Granite Park, Plano • Hilton Houston Post Oak

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