⎜ ConventionSouth ⎜ F E B R U A R Y 2 0 1 5
w w w . c o n v e n t i o n s o u t h . c o m
N O R T H C A R O L I N A T R I A D
Winston-Salem's downtown continues to
develop but still retains its comfortable ties to
the past. "Our downtown is a huge asset,"
said Christian Schroeder, Director of Sales &
Services for Visit Winston-Salem. "It continues
to evolve. The convention center and major
hotels are right in our very walkable down-
town. You see new restaurants and shops
coming in regularly."
The evolution (and historic sensibility) in-
cludes the city's iconic downtown structure, the
Reynolds Building, a 314-foot-tall Art Deco sky-
scraper that opened in 1929, designed by the
same architects who later used it as inspiration
for the design of the Empire State Building.
According to Schroeder, the Reynolds Build-
ing was purchased last June by an organization
that Kimpton Hotels is affiliated with. Schroeder
said plans call for a 175-room hotel with more
than 6,000 square feet of meeting space and also
luxury condos in the building. It will be the first
Kimpton in North Carolina.
"Renovations have begun and it will probably
be sometime in 2016 before the new facility
opens," said Schroeder. "The R.J. Reynolds
Company has had such a huge impact on our
community. Kimpton is coming in and putting
new life into this space."
Winston-Salem's primary convention facil-
ity, the city-owned M.C. Benton Convention
Center, is also going to get a major upgrade,
according to Schroeder. The City of Winston-
Salem has made a commitment of $17.5 mil-
lion to renovate the facility, explained
Schroeder, who added that an architect has
been engaged to come up with the designs but
Evolving Downtown & Historic Sensibility