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Meeting Trends For 2014
THE WOODLANDS, TEXAS—
Benchmark Resorts and Hotels
announces the "Top 10 Meeting
Trends for 2014" as observed by its
properties. "With 33 years of history
and experience delivering exceptional
meetings, we are honored to share
our 2014 meeting trend insights with
the industry," said Alex Cabañas,
president/CEO of Benchmark Hospi-
tality International. "The good news
is...thereʼs good news! Booking pace
is very strong and the economic
hangover is mostly worn off, and
companies are spending again on
training and development. We look
forward to 2014 and beyond."
Here is a quick look at the trends
More WiFi use by attendees and greater
bandwidth availability at meeting sites.
Planners increasingly using Google and
other search engines to find meeting sites.
Meeting demand and booking pace is
on the upswing. Long-term bookings
More demand for out-of-the-ordinary
unique meeting experiences.
Being green remains an "uncritical
factor" in event planning.
Planners and conferees use Twitter
and LinkedIn for communicating
during events. Event apps becoming
Budgets are finally increasing following
over six years of recession. More meet-
ings accountability, ROI.
Teambuilding climbs back with unique
ways to motivate, inspire and build
camaraderie as the business
environment continues to improve.
Traditional industry segments meeting
the most such as financial, pharma-
ceutical, insurance, association, and
increasingly healthcare industries.
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