SEP 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 23 of 67

⎜ ConventionSouth ⎜ S E P T E M B E R 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 24 TRADE SHOWS & EXPO HALLS Customized Experiences: How Trade Shows Are Getting Transformed By Adrianne Bowen FEATURE: TRADE SHOWS & EXPO HALLS There's been a slow change coming that's now upon us: a transformation of trade shows. What used to pass as an acceptable – if boring – experience of attendees trailing down long lines of booths watching product presentations is no longer the norm. Instead, planners across the country are seeking interactive – and, they hope, exhilarating – experiences in which attendees become part of the show. For many, the once-typical trade show has been elevated to an adventure-filled phenomenon that every attendee is sure to remember. US Institue for Theatre Technology Event at Fort Lauderdale Convention Center

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