OCT 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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O C T O B E R 2 0 1 8 ²ConventionSouth ² w w w . c o n v e n t i o n s o u t h . c o m 13 tend to be drive-in markets with smaller meeting facilities and limited air service.) Nearly all of the respondents said they use convention and visitors bureaus (CVBs) for at least part of their planning process, with 41 per- cent using CVBs for initial destination research, 48 percent using CVB materials to promote their meetings, 31 percent participating in site visits with the assistance of a CVB and 28 percent using CVB services to help arrange tours and other local activities. Hotels are by far the type of facility used most frequently for meetings and events by survey respondents (83 percent), followed by conven- tion centers (7 percent), non-traditional venues (7 percent) and conference centers (3 percent). Demonstrating the economic impact that meet- ings have on the hotel industry, 24 percent of survey respondents indicated that the meetings they planned in 2018 resulted in more than 1,000 hotel room nights. Another 17 percent said their meetings resulted in between 501 and 1,000 room nights. Technology Among the Top Ten Meeting Trends for 2018 LGHQWL¿HGE\%HQFKPDUNDJOREDOKRVSLWDO- ity company, was the proliferation of such technology tools as Apple TV, dedicated Wi-Fi, personalized apps and live streaming of events, which the report cites as "the new normal." "Technology is absolutely revolutionizing meetings in 2018 in ways never seen before," according to the trends report summary. "Properties are being asked to create apps IRUDVSHFL¿FPHHWLQJRQGHPDQGGXULQJWKH meeting, to launch live streaming of sessions to remote points so members outside the con- ference can participate, to send up dedicated :L)LVLJQDOVWRVSHFL¿FPHHWLQJVRUVHVVLRQV within a meeting and to promote Apple TV on demand." (YHQWVSHFL¿FZHEVLWHVDUHWKHPRVWFRP- monly used meetings tech tool, according to the respondents of ConventionSouth's 2018 survey, followed by instant surveys, mobile apps and mass text messaging. Ź ANNUAL STATE OF THE INDUSTRY REPORT Initial Destination Research 41.38% Site Visits 31.03% Housing Bureau 6.90% Materials to promote meeting 48.28% Registration assistance 3.45% Tour planning/arrangements 27.59% Other 6.90% How Do You Use CVBs? 0% 10% 20% 30% 40% 50% 60% 70% Percentage of Meeting Planners Event-Specific Websites Mass Text Messaging Mobile Apps Instant Surveys/ Feedback Other Tech Tools What types of tech tools do you use for your meetings & events? 33% 37% 15% 19% 67% Transportation What method of transportation do your attendees typically use? + 38% of meeting planners say: More than 50% of their attentees DRIVE to meetings 45% of meeting planners say: More than 50% of their attendees FLY to meetings 17% of meeting planners say: A mix of FLY-IN & DRIVE-IN attendees

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