ConventionSouth

OCT 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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O C T O B E R 2 0 1 8 ²ConventionSouth ² w w w . c o n v e n t i o n s o u t h . c o m 21 NEW & RENOVATED Sites In The South! Meeting planners are continually on the hunt for a fresh look, new experience or the latest technological offerings. That's why today's for- ward-looking destinations are always evolving and enhancing their products. In fact, ongoing investments in infrastruc- tures are often necessary to stay relevant in a competitive marketplace, said Richard Brooks, area director of sales and marketing for Twin City Quarter in Winston-Salem, N.C., a devel- opment currently undergoing numerous reno- vation projects. "We compete with some very competitive areas such as Raleigh, Charlotte and Asheville, three thriving cities with a lot to offer," he said. "While the accessibility of our GHVWLQDWLRQLVDOZD\VDVLJQL¿FDQWIDFWRULW¶V DOVRLPSRUWDQWIRUXVWR¿QDOO\KDYHDSURGXFW that can be compared. It allows us to be consid- ered on the same level." Destinations embark on renovations and new development for many reasons, such as addressing growth and demand or modernizing offerings. Sometimes both aims underpin the effort. That's the case for Richmond Raceway 5HLPDJLQHGDPLOOLRQLQ¿HOGUHGHYHORS- ment project that will bring state-of-the-art fan- based attractions to the DC Solar FanGrounds. The effort will allow race fans to get closer than ever to NASCAR's best with new Monster Energy NASCAR Cup Series garages and a fan-viewing walkway to provide full immer- sion into the sport. According to Brent Gambill, senior director of communications and digital for Richmond 5DFHZD\WKHLQ¿HOGUHGHYHORSPHQWSURYLGHV a necessary facility upgrade to modernize the LQ¿HOGDVZHOODVLQFUHDVHWKHFDSDFLW\LQWKH LQ¿HOGDQGRIIHUQHZH[SHULHQFHVDQGDPHQLWLHV for fans. The initiative will also increase the amount of covered space for use throughout the year. "Event planners are looking for new DQGRULJLQDOYHQXHVVRWKHPRGHUQL]HGLQ¿HOG will be one of the marquee locations for events in the region," Gambill said. "As we continue to build the facility for the next 70 years, we anticipate future growth that will only grow the organization's presence and impact in the community." Ź Destinations Modernize Meeting Settings By Selena Chavis EVOLVING and EXPANDING Rendering of the Entry Lobby, part of a $55 million renovation project at Cox Business Center in Tulsa, OK.

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