OCT 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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²ConventionSouth ² O C T O B E R 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 40 NEW & RENOVATED Sites In The South! Sponsored Content ou may have thought you knew :LQVWRQ6DOHPEXWDIWHUELOOLRQ in our downtown investment and a $20 million reinvention to our Benton Convention Center – let us introduce you to the NEW us! Known as a City of Arts & Innovation, Winston-Salem speaks to creative thinking and revolutionary ideas. Throughout the city's 350- year history, reinvention and artistic expression has remained the heart of our inspiration. It's here in Winston-Salem that sprawling tobacco farms were transformed into world-class wineries, treasured historic buildings were given new life as sophisticated boutique hotels and abandoned tobacco factories were converted into world-renowned biotech research centers. Winston-Salem is a shining example of a community inspired by change and committed to adapting and adjusting in a positive, thriving fashion. It is that very inspiration that powered the recent reinvention of the Benton Convention Center. Situated in Winston-Salem's vibrant downtown district, the 105,000-square-foot center now incorporates numerous architectural features that pay tribute to the city's historic arts, tobacco and textile roots. Most importantly, many of these changes and improvements were driven by direct input from respected meeting planners and attendees, and enhancements reflecting the latest industry trends and forward- thinking concepts. The new Benton provides a smart environment designed to stimulate productive events and strategic outputs. Celebrations of Winston-Salem's colorful past are woven seamlessly into a splendid modern facility that embrace the vibrancy of downtown through shimmering walls of glass and reveal curated, custom artwork that adorn her walls. The structure makes smart and satisfying use of space and natural light, with an interior design that encourages engagement and dynamic interaction. Smarter still is enhanced technology that provides more functionality in keeping connected, as well as the capability for more advanced presentations. And, surrounding all this is downtown Winston-Salem, which is buzzing with the HQHUJ\DQGH[FLWHPHQWRIPRUHWKDQ billion in development initiatives begun in the past decade. From the Wake Forest Innovation Quarter, a living model of diversity, collaboration, innovation and creativity, to a wide array of independent restaurants and night spots, our downtown is the hub of activity for meeting attendees, visitors and locals alike. It comes as no surprise that Forbes named Winston-Salem to their 'Top 10 Best Downtowns." Winston-Salem is a sophisticated meeting destination centrally and conveniently located at the epicenter of North Carolina. Convenient by air, rail or automobile, Winston-Salem offers meeting planners and delegates more than 5,000 hotel rooms and 50 lodging properties with 1,200 of the rooms in the downtown area alone. For groups looking to reinvent their meetings and events, in addition to the Benton Convention Center, Winston-Salem boasts a variety of options for conference retreats, convention gatherings, breakout meetings and more – from the modern Wake Forest Biotech Place Conference Center to historic Old Salem Museums & Gardens. Make sure to also check out the WAKE UP REWARDS PROGRAM, which provides up to a $3,000 credit plus an array of incentives to groups that book with Visit Winston-Salem and the Benton Convention Center complex. For more information, visit ReinventYourMeeting. com. Q Thought You Knew Winston-Salem...Meet The New Winston-Salem Christian Schroeder, Director of Sales & Services An industry veteran, Christian boasts more than 15 years in convention sales at both the hotel and DMO level. He is a past president of the MPI-Carolina Chapter.• Visit Winston-Salem (336) 728-4218 or (866) 728-4200•• Y

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