NOV 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ N O V E M B E R 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 14 THE SOUTH'S MUSIC CITIES can be a simple melody-in- spired team-building activity or full-on immersion at one of the South's foot-stomp- ing music festivals. It's easy to incorporate music into your meetings with the plethora of choices in Southern destinations that offer a variety of options for tapping into the music lover in your attendees. Certain destinations and venues have enveloped music into their core, elevating each event they host, whether it's already connected to music or it's a conference or other event that needs to spark creativity. Take a look at how Southern venues are rocking meetings with musical amenities sure to get even your most serious-minded attendee dancing to the beat and reveling in the moment. Whatever suits your fancy, try some musical elements on for size during your next event. You might just plan your most unforgettable, music-inspired meeting yet. A Planner's Musical Dream When it comes to incorporating music into events, Jill Alford, senior manager of events for Globoforce, made the Austin Convention Center her ideal choice for the WorkHuman 2018 annual conference. "We collaborated with local Austin-based artists belonging to different music genres [to produce a music video pro- moting the event]," Alford said. "The idea was to show how a diverse group of individuals – when they respect each other and can come together – create an amazing experience. Since we were in Austin, which has such a culture of music, what better way to illustrate our point?" In addition to the music video promoting the event, Alford said, "We also had local bands playing at our evening events and we had a guitarist playing at the registration and in WorkHuman Central. Music is important be- cause it unifies everyone. It transcends cultures and speaks a common language." The Austin CVB created a music industry marketing manager role and named Omar Lozano to the post. He explained why the city, known for its great music, appeals to so many planners looking for a creative, music-focused elements. "Meetings and conventions are very much becoming experiential opportunities for planners," he said. "With a city like Austin that is ripe with innovation, live music and culture, the inspiration to create unique experiences for event attendees just flows. We also are lucky to have an inventory of talent and musicians that can transform a basic meeting into something unexpected and amazing." Planners looking for creative ways to intermingle music with events should look no further than Austin. "We like to encourage planners to incorporate music into every pos- sible opportunity during their programming, whether that includes multi-stage mini 'music festival' buildouts, street performers, DJs for happy hours, surprise performances from iconic Austin musicians, a punk rock band It Unplugged at the Grove, one of the longest-running music festivals in Austin, Texas, is held at the iconic Shady Grove restaurant and outdoor music venue. The Shady Grove; Courtesy Austin CVB

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