NOV 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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N O V E M B E R 2 0 1 8 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 15 marching through a general session, acoustic guitar yoga, hip hop emcees freestyling audi- ence call outs: you name it and we have done it," Lozano said. "We also like to encourage planners to use unconventional spaces, such as considering producing events at one of Austin's many iconic music venues." A Groundbreaking Music Program With hard rock in its name, it makes sense that Hard Rock Daytona Beach is leading the way for meetings with music in mind. "This music-centric hotel is at the center stage of Daytona Beach as the newest oceanfront resort to open along Florida's Central East coast, boasting a 6,200-square-foot waterfront ballroom. The global brand's iconic vibe and energetic beat are felt throughout the resort – from guest rooms and meeting space to common areas and dining venues," said Kathy Masterson, director of sales and marketing for the property. Offering a unique music program for guests, "The Sound of Your Stay" is the brand's sig- nature, complimentary in-room music amenity program. As the first of its kind, this ground- breaking audio experience offers guests three inspiring options to amp up their stay – tracks, picks, and wax, said Masterson. "Specific for groups, we coordinate a music-related scaven- ger hunt that requires guests to take a selfie of themselves by some of our famous rock stars' memorabilia (based on music-related clues)," she said. "We also have bonus points if people can name up to five musicians that are pictured throughout our property (that do not have existing nameplates)." A Music Icon Imagine a small recording studio on the banks of the Tennessee River in a sleepy little town in Alabama. Now picture the legendary Aretha Franklin or the classic Southern rock band The Allman Brothers belting out hit after hit and you'll start to envision the magic of Muscle Shoals. It has been the recording mecca of the South for those music legends and so many more, and recently a Renaissance in music has been happening there: "Muscle Shoals was once known as The Hit Recording Capital of the World and has been making a huge resurgence back to that status with the docu- mentary 'Muscle Shoals' that was released in 2013," said Selena Miller, director of sales and marketing of Marriott Shoals Hotel and Spa. "The area is truly thriving again with music studios such as FAME Recording Studios, the newly renovated Muscle Shoals Sound Studio, The NuttHouse Recording Studio and many more. The Alabama Music Hall of Fame is also located in the area and all of these are great locations to have off-site events. With so many well-known artists still in the area, groups can have a wide choice of people for performances or panel discussions or storytelling events." At Marriott Shoals Hotel and Spa, the ► THE SOUTH'S MUSIC CITIES The Foundry is an intimate Athens, Ga. music venue on the Graduate Athens Hotel property near the UGA campus. John Destefano The guitar-shaped pool (left) and the "Good Vibes" wall at the Hard Rock Daytona Beach (Fla.) are among the property's musical design elements.

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