FEB 2014

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31 w w w . c o n v e n t i o n s o u t h . c o m F E B R U A R Y 2 0 1 4 ⎜ ConventionSouth ⎜ North Carolina Triad I N S I D E R ' S G U I D E By D. Fran Morley In recent years, the cities of the North Carolina Triad (Greensboro, Winston-Salem and High Point) have been reinventing themselves into hip, urban social centers. While the region has not forgotten its industrial and agriculture traditions, new options such as eco-friendly and agritourism attractions, matched with new hotels and meeting sites, are attracting a new generation to the Triad. Old Greensborough and the Downtown Historic District, for example, continue to be revitalized into a commercial and residential district with antiques, art and specialty shops, a craft brewery and more than 35 restaurants and nightclubs. ■ ALABAMA ARKANSAS FLORIDA GEORGIA KENTUCKY LOUISIANA MARYLAND MISSISSIPPI MISSOURI NORTH CAROLINA OKLAHOMA SOUTH CAROLINA TENNESSEE TEXAS VIRGINIA WEST VIRGINIA • Greensboro • Winston-Salem • High Point "Not only is Greensboro in the center of the state, but it's the epicenter of everything going on in North Carolina," said Amy Scott, director of mar- keting with the Greensboro Area CVB. "Fun and exciting things are happening: it's a city of great nightlife, golf courses, festivals, world-class museums and outdoor recreation." Opened in June 2013, the Carolina SciQuar- ium is a LEED-designed complex, part of the Greensboro Science Center's $32 million, three- phase plan that unites an aquarium, zoological park and science museum in one attraction. Meeting and event space for various size groups is available. Along with the new attraction, much of the action in Greensboro surrounds the Sheraton Four Seasons/Koury Convention Center and the Greensboro Coliseum, which are both complet- ing major upgrades, Scott said. "The $24 million in improvements at the coliseum include new, upholstered seating on the lower level, a wider concourse, a new high res video/digital display panel scoreboard and newly reno- vated luxury suites." At the Sheraton, a $30 million upgrade includes all new guest rooms, enhancements to the ball- rooms, lobby and front desk, and outdoor renovations, said Kelly Harrill, director of sales for Koury Hospitality. "These are further enhanced by the city's $8–$10 million redevelopment of the highway corridor, making improved travel between here and downtown." Also owned by Koury Hospitality, the Grandover Resort and Conference Center com- bines two championship golf courses with 137 guest rooms and 45,000 square feet of event space, Harrill said. "It's a good combination and a very affordable resort destination in the beautiful foothills." The Greensboro Marriott Downtown completed public and meeting space renovation in September 2013, said Ann Allen, director of sales. "We are located in a really hopping down- town, and it has been getting better every year. It's a great area for meeting attendees." The O. Henry Hotel, part of the Southern Living Hotel Collection, is in the process of a $2 million renovation and celebrating its 15th anniversary, said Virginia Phelps, marketing coordinator for Quaintance-Weaver Hotels and Restaurants. Phelps noted that the Proximity Hotel has new space in the combined White Oak Room and Social Lobby that can be used together or separated. ■ Iron Hen via Facebook Sustainable Eats GREENSBORO: No Wonder It's The Epicenter The Carolina SciQuarium is part of the Greensboro Science Center's $32 million, three-phase plan that unites an aquarium, zoological park and science museum in one attraction. ■ The Iron Hen Café is an owner-operated coffee shop, café and catering company with a mission of serving seasonal, local, sustainable foods and being responsible by recycling and reducing waste. ■ Greensboro Area CVB 27-52 CS FEB 2014_Layout 1 2/3/14 12:20 PM Page 31

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