JUN 2012

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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2012 Sneak Peek Directory Subscribe Advertise Contact SMERF PLANNING GUIDE SOCIAL TREND: Need help creating a memorable, yet cost- effective special event? Harness the insight from in-house facilitators. As the wedding and event specialist at The Chattanoogan and throughout my 20-year career in the hospital- ity industry, I have continually been chal- lenged to be innovative and creative in assisting event planners in designing and executing social events and milestone SMERF (social, military, educational, religious and fraternal) celebrations. In-house planners can be a priceless asset and resource to create extraordinary events, and many times our skills are underutilized. Our knowledge and past experiences can yield the most cost-effective, creative and memorable events because we completely understand the challenges and goals that event planners face. Tell us your vision for your client's event, the budget for the event and how you see the event unfolding, and we will recommend the best space and décor to serve as the backdrop for your vision. And, we know what will and won't work in our hotel. Plus, our compre- hensive group of creative professionals both on and off property can collaborate in order to assist in creating spectacular events—all while saving you money and making it look like you did it all yourself. Another thing to think about is that many times, guests attend the same types of events, therefore creativity and diversity is key. Full- service hotels are great choices for special events because they offer the platform and the resources for creativity and diversity. For example, they offer several different loca- tions—in addition to a ballroom—that can ➤ The Alexandria (Ala.) Riverfront Center is not just used for con- ventions, but has become a hot spot for social events like wed- dings. Thereʼs plenty of space for the ceremony and the reception and plenty of parking. Winn's Winning Tip: Use the help of an in-house event planner such as myself (yes, that's me) to yield the most cost-effective and memorable events because we understand your challenges and know what can and can't be done at our venues. www.con v JUNE 2012 ConventionSouth 17

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