NOV 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ N O V E M B E R 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 48 A L A B A M A Florence, Lauderdale County & The Shoals Music has long been the focus of most activi- ties in the northwestern corner of the state and that continues to hold true for the "Shoals" area, which includes Florence, Muscle Shoals, Sheffield and Tuscumbia, according to the staff at Visit Florence. January marked the reopening of 3614 Jackson Hwy Studio and the resumption of Swampette Tours following a $1 million ren- ovation of the famous Muscle Shoals Sound music studio, funded with a grant from Beats by Dr. Dre. In March, repairs to the event stage at the Alabama Music Hall of Fame were com- pleted. "We've had dozens of inquiries about using the stage over the past few years," said Dixie Griffin, director for the Hall of Fame. "The stage has already been used to host two events. We're excited about the prospect of it being in use again. It will be good to hear music and see people out there again, plus it's been a valuable revenue generator for us in the past." Additional music sites in the area include Fame Recording Studios, the W.C. Handy Birthplace, Museum & Library, Cypress Moon Studios and Shoals Symphony at the University of North Alabama. A great venue for experiencing the Muscle Shoals sound is the Swampers Bar & Grille at the Marriott Shoals Hotel & Spa in Florence. The Four Diamond property, which overlooks the Tennessee River, also includes a European Spa, the 360 Grille, 200 guest rooms and more than 30,000 square feet of meeting space. Also in Florence, The Residence Inn by Marriott a certified "Green" hotel, has 700 square feet of meeting space that can hold up to 50 people and The Hampton Inn Midtown offers 408 square feet of meeting space that accommodates up to 30 people. Other attractions in the area include the Tennessee Valley Museum of Art, the Frank Lloyd Wright Rosenbaum House and the Shoals Theatre. The area is also home to The Robert Trent Jones Golf Trail at The Shoals, which offers two 18-hole championship courses and lies between the Wheeler and Wil- son dams on the Tennessee River. Outdoor en- thusiasts will enjoy fishing, hiking and biking at Joe Wheeler State Park and on several lakes in the area. n Musical performance at the Singin' River Brewing Company in Florence

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