ConventionSouth

DEC 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ D E C E M B E R 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 46 The AWARDS Issue! The AWARDS Issue! INDUSTRY STANDOUTS These meeting professionals have received accolades from specific segments of the meeting and events industry for their leadership and service. SALLY WEBB BERRY, CSEP CEO, The Special Event Company Cary, N. C. 35 Years In The Business An Extraordinary Global Event Planner Since forming The Special Event Company (TSEC) in 1987, CEO Sally Webb Berry and her team have received a number of accolades, but this year TSEC had the special distinction of being named one of the 50 Top Global Event Companies by Special Events Magazine. This annual list distinguishes the leading players in the event management and production industry worldwide. According to Webb Berry, the honor re- flects TSEC's continued growth at local, national, and international levels. "We are thrilled to join this prestigious in- dustry list," she said. "Our team has worked incredibly hard to strengthen our offerings and produce exceptional meetings and events for our clients. Their dedication and cre- ativity has helped put us where we are now; among the best in the world. I'm very proud of our accomplishments and know that we will continue to excel in delivering outstand- ing customer service with unique and engag- ing experiences." Certified by the Women's Business En- terprise National Council (WBENC), the largest third- party certifier of businesses owned, controlled, and operated by women in the U.S., TSEC averages 75 events per year. Along with headquarters in Cary, N.C. (near Raleigh) and London, TSEC has strategic partnerships in California and Syd- ney, Australia and co-founded the Special Event Resources Group (SERG) with Total Event Resources in Chicago to focus on programs and corporations benefitting from its WBENC supplier diversity certification. Additionally, Academic Event Professional (AEP), a leading conference for campus event planners, was conceived and developed by TSEC in 2005. Over the past three decades, TSEC has produced events in more than 25 countries throughout the U.S., Europe, Africa, South America, the Middle East and Asia. According to Webb Berry, TSEC produces a wide range of meetings, conferences and live event experiences for technology, phar- maceutical, financial services, media, legal, education, non-profit and athletic organiza- tions, with a focus on branding, which she sees as an increasingly important component in event design. "The team utilizes the fun- damentals of marketing, beginning in the development stage of planning, to effectively communicate brand messaging and create an environment that engages attendees and leaves a positive lasting impression of the brand," she said. "This expertise, in com- bination with our full-service offerings and vast global experience, positions The Spe- cial Event Company for future success and growth in the industry." While the company has won more than 40 international event management awards, Webb Berry, who had a background in sports public relations and marketing before founding TSEC, is the recipient of numer- ous honors. She was named International Event Producer of the Year by Event Solu- tions magazine in 2004, received a Lifetime North Carolina CEO Forum

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