ConventionSouth

DEC 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ D E C E M B E R 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 48 The AWARDS Issue! A Very Busy Year In 2017, TSEC organized more than 25 events during the Boy Scouts of America (BSA) National Jamboree. Additionally, Webb Berry and her team arranged a series of user conferences and workshops for Goo- gle/YouTube throughout South America, Mexico, North America and Canada as well as high-level financial institution sales meet- ings, corporate leadership conferences across the U.S. and incentive trips to New York City and Napa, Calif. The company also produced regional programs such as the N.C. CEO Forum. ConventionSouth recently asked Webb Berry to share some insights about her expe- riences as an event planner. CS: What was the most interesting event you planned this year? A: "The BSA Jamboree for sheer scale and logistics, but we also planned a series of Developer Conferences for YouTube/Google from Santiago, Chile through Bogota, then through North America up to Montreal. The logistics of sourcing and dealing with differ- ent cultural and fiscal needs in each location was an exciting challenge." CS: What do you see as the biggest chal- lenges in the events industry? A: "Planning for the future. We need to address how the event industry will adapt when Generation Y & Z, who do not see the same value of networking and attending con- ferences in person as opposed to electronic interaction, become the bulk of the attend- ees at a meeting or event. Finding ways to monetarize different ways of interacting will be key to the survival of the events in- dustry. Additionally, with the geo-political situation becoming ever more fraught, and air travel costs increasing, long-distance travel to meetings and events could be heav- ily affected. Regional events and electronic interactions may become the more standard practice in the corporate world, which will have significant impact on the hotel and des- tination management company areas of the hospitality industry." CS: What advice can you offer other event planners? A: "Identify your USP's (unique selling points) and stay true to your path. Heavily market what you are really good at and don't try to diversify too widely or be all things to all people." ► BSA Leadership Dinner

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