DEC 2017

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 67 of 75

⎜ ConventionSouth ⎜ D E C E M B E R 2 0 1 7 w w w . c o n v e n t i o n s o u t h . c o m 68 The AWARDS Issue! THE BENTON CONVENTION CENTER Winston –Salem, North Carolina A Reinvented Convention Center In May, Winston-Salem's downtown conven- tion center, known as "The Benton," completed an 18-month, $20 million renovation. Upgrades to the 105,000-square-foot facility included significant structural, design and technology improvements to the interior and exterior of the building. According to Grant Minnix, the center's director of operations, the new designs incor- porate historical touches from the city's arts, tobacco and textile roots. The facility now sports a sawtooth roofline, reclaimed wood accents and locally inspired original artwork, as well as floor-to-ceiling windows. The ren- ovated structure now makes use of space and natural light, with an interior design that encourages engagement and dynamic ► Benton Convention Center

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