FEB 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ F E B R U A R Y 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 4 ConventionSouth (ISSN 1074-0627) is published monthly by Covey Communications Corp., P.O. Box 2267, Gulf Shores, AL 36547. It is mailed under Standard mail rates. POSTMASTER: CHANGE SERVICE REQUESTED TO ConventionSouth Subscription Office, PO Box 16868 North Hollywood, CA 91615. Editorial and advertising offices are located at 2001 West First St., Gulf Shores, AL 36542. Editorial ideas, photographs and content suggestions are welcomed; however, the publisher and editorial team retains the right to edit all content in print and online. Photos are typically obtained from direct sources and credits are given at the discretion of the editorial team. Copyright 2018 by Covey Communications Corp. All rights reserved. Reproduction in whole or part without express written permission of the publisher or editor is strictly forbidden. Convention South EXECUTIVE OFFICES 2001 West First Street Gulf Shores, AL 36542 MAILING ADDRESS P.O. Box 2267 Gulf Shores, AL 36547 TELEPHONE (251) 968-5300 (800) 968-0712 E-MAIL FAX (251) 968-2033 WEBSITE PUBLISHER J. Talty O'Connor ASSOCIATE PUBLISHER Ashleigh Osborne (251) 968-5313 SENIOR EDITOR Marcia Bradford DESTINATION EDITORS D. Fran Morley T. Wayne Waters CONTRIBUTING EDITORS Adrianne Bowen Selena Chavis Shannon Rasmussen MARKETING & COMMUNICATIONS Kayla Brown MANAGER DESIGN SERVICES MANAGER Kelly Williams DESIGN ASSISTANT Tanya Hughes MANAGER, TRAFFIC Dorothy P. Miller AND PROMOTIONS CIRCULATION MANAGER Ashley Strickland FINANCE MANAGER Mandi Morrison EDITORIAL ADVISORY BOARD Jenny Anderson, CMP National Association of College & University Business Officers David Bruce, MMP, HTS CMP Meeting Services Jeff Hurt Velvet Chainsaw Consulting Robert Mandelbaum PKF Consulting Meg Slentz, CMP Meetings To Order Sue Walton May & Williams Ltd. James Hobbs Meeting Expectations Loriann White, CMM, CMP American Express Meetings & Events Time Well Spent Way back when my daughter was just two years old, I attended an association retreat near Fort Lauderdale. It was November and since we were living in the Wash- ington, D.C. area at the time, I arranged for my husband and daughter to join me in the Florida sun. While I attended seminars and general sessions, they played on the beach and at the pool. Once my retreat was over, we all had time together at the resort, spent a day with friends in the area and then drove down to the keys for a mini vacation. My daughter is now 28, so this was long before the term "bleisure" was coined, but many other retreat attendees took advantage of the chance to combine a business trip with leisure travel, bringing along spouses, partners and children. The fact that the resort and the surrounding area had a lot of family-friendly activities and attrac- tions helped boost attendance. As our feature section on Family Friendly Destinations indicates, the trend of bringing family members along when traveling to meetings is popular with millennials as well as baby boomers. Families are looking for opportuni- ties to travel together and many meeting destinations in the South are embracing this bleisure trend by offering an extensive array of recreational activities and onsite camps for kids. Family-friendly activities are also important to most types of reunions, as people seek to stay connected across space and time. Our market segment report takes a look at the ways CVBs are an essential partner in helping reunion groups make the most of the destinations where they gather. While the need for family time hasn't changed since my daughter was a toddler, the design of convention centers has undergone a dramatic transformation. Our conven- tion center feature takes a look at the way these facilities are being revamped to en- courage more collaboration and inspire creativity. By connecting to the communities around them and serving as cultural centers, they are experiencing a true renaissance that benefits meeting planners and participants. perspective putting it in Senior Editor

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