MAR 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ M A R C H 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 14 2018 MEETING INDUSTRY TRENDS REPORT Interaction Between CVBs & Planners As in previous years, our industry trends study took a look at the ways that planners interact with CVBs. In this year's survey, 29 percent of the planners who responded said they use the services of CVBs for all their meetings and events, another 29 percent said they use CVBs for a majority of their events and 43 percent said they use CVBs for just a select few of their meetings. Of the CVB services that planners rely on, site visits and famil- iarization tours (FAMs) received the highest rankings (both were cited by 86 percent of the participants). Assistance with RFPs (request for proposals), promotional materials and vendor recommendations were both cited by 71 percent of planners, followed by initial destination research (43 percent) planning and registration assistance (29 percent) and attendance boosters (14 percent). This input may be instructive to CVBs, with just 57 percent of CVB respondents indicating that they offer complimentary FAM tours for meeting planners on a regular basis. Nearly 29 percent said they offer FAMs sometimes or by request, while 14 percent said that offering a FAM would depend on the type of meeting. Among the other ways that CVBs and other industry professionals promote their destina- tions, direct sales and industry conferences are the most commonly-used methods (cited by 79 percent), followed by emails and newsletters (71 percent), industry publications and social media (57 percent), industry websites (50 percent) and direct mail (21 percent). Break- ing down the social media category, Facebook is by far the most-used tool (by 86 percent), followed by LinkedIn (at 50 percent), with Twitter cited by 36 percent of participants. Additionally, 86 percent of host destinations said they offer meeting incentives for qualified groups. We asked CVBs: Are you currently offering any meeting incentives to groups? 86% Yes 14% No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Initial Destination Request For Proposals Planning Assistance Vendor Recommendations Site Visits Fam Tours Promotional Materials Attendance Boosters Registration Assistance Tour Planning Most CVBs share my RFPs with venues that are unfit for my event Most CVBs no longer offer FAM tours CVBs are not interested in my small meetings Some CVBs try to "sell" me on their most expensive hotels Some CVBs falsely promote their destinations' ability to handle my meeting We asked planners: Which of the following services do you rely on CVBs for? 0% 10% 20% 30% 40% 50% 60% 70% 80% We asked planners: Do you agree with any of the following statements about the majority of CVBs? 71% 29% 43% 17% 17% 43% 71% 29% 71% 86% 86% 71% 14% 29% 43%

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