MAR 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

Issue link:

Contents of this Issue


Page 6 of 59

M A R C H 2 0 1 8 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 7 Each March, ConventionSouth takes an in-depth look at the relationships between meeting plan- ners and Convention & Visitors Bureaus (CVBs). As part of our focus on the ways that these industry professionals interact, it seemed appro- priate to feature an individual who helps plan events for an association of which she is a mem- ber and also works as a senior sales manager at a CVB. Tarshi McCoy, who was named one of ConventionSouth's Meeting Professionals To Watch in 2017, recently shared details about her experiences as both a planner and a CVB sales manager, and the ways these roles intersect. What are your main responsibilities at the CVB and as a meeting planner? As Senior Sales Manager for the Greenville (NC) CVB, I am responsible for educating meeting professionals on all the wonderful things Green- ville and Pitt County have to offer. As Program Chair for the NC Society of Government Meeting Professionals, I plan all of the events for the year, including finding meeting locations, selecting speakers, and arranging for food and beverages. As Program Chair, I also develop educational program content that enhances personal and pro- fessional development for the chapter members. I am responsible for securing chapter meeting host sites, guest speakers and meeting logistics. I am also the onsite contact for the speakers and host locations and ensure that the speaker's bio and topic overview is submitted to the communica- tion committee for pre-meeting communication. Finally, I manage meeting evaluations, speakers' gifts, thank you letters, and CE (continuing edu- cation) forms. How has your meeting planning experience affected your work at the CVB? On a larger scale, my planning experience gives me a better understanding of the job responsi- bilities of a meeting professional. Additionally, my work with multiple Convention and Visitor's Bureau and hotels allows me to have a better understanding of what is needed in an inclusive Request For Proposal (RFP) and what to look for in an RFP from both planner and supplier sides. What types of professional training have you had that are helpful to your career? I am a strong believer in education and I rec- ognize its importance! Industry professionals should stay current on trends and what is hot in our industry. Continuing education shows that you are committed to your profession and speaks about your dedication to growth. Cer- tification gives you credibility that makes you knowledgeable in your profession. I received my CHSP (Certified Hospitality Sales Professional) from the American Hotel & Lodging Education Institute and my TMP (Travel Marketing Profes- sional) from the Southeastern Tourism Society Marketing College. In the near future, I will be working toward my CMP (Certified Meeting Professional) designation. What types of changes have you seen in this industry during your years as a planner and how have they affected you? My experience in producing programs has been limited. I have not been exposed to the changes as much as other professionals. How- ever, I do know meeting attendance has been low due to funding cut backs and some travel restriction. What parts of planning events do you most enjoy? After working on the CVB and the hotel side of things, I enjoy the idea of being able to plan an event from its creation to conclusion. Being able to see the attendees' reaction to a suc- cessful program is beneficial in my professional growth. After reading the event evaluations, I am able to measure how many people want a follow up to the program or those who cannot wait until the next event. What are the biggest day-to-day challenges you face? The biggest day-to-day challenge I have faced is being able to juggle a volunteer position planning events for our state chapter while also working full-time at my job. It takes a lot of time to put together an event. There are a lot of moving parts and details that need to be accounted for. What advice would you offer to other planners? The advice I would offer to planners starting out would be to find a mentor on both sides of the meeting professional world. Find planners that have been planning events for years, have seen and done it all and are able to share with you some important knowledge that will keep you from spending many, many hours doing unproductive tasks. Your supplier mentor can also be a great resource on questions that you are not too sure about when it comes to details about your meeting location or destination. Also, your supplier mentors are usually very well con- nected and can help with information about other locations. They can put you in contact with the right person at the right time and at the right place. n planner profile: Tarshi P. McCoy, CHSP, TMP Program Chair, North Carolina Society of Government Meeting Professionals and Senior Sales Manager for the Greenville (NC) Convention & Visitors Bureau Q: Q: Q: Q: Q: Q: Q:

Articles in this issue

Archives of this issue

view archives of ConventionSouth - MAR 2018