APR 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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⎜ ConventionSouth ⎜ A P R I L 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 32 Event trends come and go, but one thing that never changes is the event professional's desire to provide their guests with a WOW experience. At AFR® Furniture Rental, we have attended many, many trade shows and events. As we wander through these events, many are unimpressive and bland - not a good look when the desire is to create a lasting memory in the minds of your clients and their guests. Clients do not want "meh" - they want their event to knock the socks off attendees. With all eyes focused on experience, it's easy to create different ways to tell a story, make a statement, or create a WOW statement that builds brand equity and helps deliver a return on investment for the sponsor or owner of the event. Here are a few different ways that to create some WOW for your events. Creating WOW means thinking differently. Relying on the typical same old same old ideas are not going to make you stand out. Find small ways to differentiate the event or conference in ways that create big impact. Be realistic about goals and don't try to accomplish them without asking for help. the FACTOR! WOW CREATING WOW EVENTS with Style & Technology Luci Straub is an Account Executive with AFR Event Furnishings in Orlando, FL, which offers furniture and accessory rentals for special events including red carpet events, weddings, corporate meetings, conferences, and trade shows nationwide. By Luci Straub Creating a sensory-rich environment will assist in designing a look that ties the event into the story, message or experience. Stepping into a very visual environment can be incredibly memorable. Take it one step further and match it with a communal feel so that people can gather around the table and share the experience. Club Dining Table, Vienna Chair

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