MAY 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 26 of 85

M A Y 2 0 1 8 ⎜ ConventionSouth ⎜ w w w . c o n v e n t i o n s o u t h . c o m 25 RESORT MEETINGS activities are important," he said. "Or perhaps, simply sitting on the veranda at the Arlington overlooking historic Central Avenue, in private, is all that is required." Staying Competitive Resorts that stay one step ahead of current trends are best poised for the group expecta- tions of tomorrow. Bullock said that "great meetings go well beyond the traditional bricks and mortar of a destination. It's the magic of understanding your client's needs and meeting those needs in new and exciting ways. We find creative and compelling ways to give a meet- ing 'shelf life' by creating memories well after the meeting is over." Baker emphasized that resorts "are all vying for the same meetings business to a certain degree" and would be wise to "know your strengths and zero in on the target markets." n At the Arlington Resort Hotel and Spa in Hot Springs, Ark., twin cascading swimming pools (above) and spa services using the area's natural healing mineral water (left) exemplify the trend toward unique resort experiences. Photos courtesy Arlington Resort Hotel and Spa

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