JUN 2018

ConventionSouth magazine is the leading resource for meeting planners who book all types of events, conventions, conferences and group travel in the south.

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Page 53 of 59

⎜ ConventionSouth ⎜ J U N E 2 0 1 8 w w w . c o n v e n t i o n s o u t h . c o m 54 N O R T H C A R O L I N A the Greensboro Arboretum, the ACC (Atlantic Coast Conference) Hall of Champions and the multifaceted Greensboro Science Center with its Animal Discovery Zoo, SciQuarium and SKY- WILD treetop adventure park. Greensboro also has a sizable convention center and hotel inventory, with seven new hotels coming within two years. Greensboro has many craft beer operations. "Greensboro's craft beer scene is off the charts," said Amy Scott, director of marketing for the Greensboro Area CVB. "We currently have seven operating breweries with three that will be online this year." (See Breakout spotlight on page 52.) Greensboro Venues • Sheraton Greensboro Hotel at Four Seasons/Koury Convention Center: 250,000 square feet of meeting space; three large ballrooms; 985 recently renovated guest rooms; 28-story building • Grandover Resort & Conference Center: 45,000 square feet of meeting space; 30 meeting rooms • Meridian Convention & Event Cen- ter: 30,650 square feet of meeting space; 12,000-square-foot ballroom • Greensboro Marriott Downtown: 24,000 square feet of meeting space; 280 guest rooms • The Conference Center at GTCC: 16,838 square feet of meeting space; 250-seat tiered auditorium • Greensboro Coliseum Complex: 150,000 square feet of exhibition space in Special Events Center; 22,000-seat coliseum • The Carolina Theatre: 1,075-seat restored historic theater High Point The smallest of the Piedmont Triad cities, High Point offers the Museum of Old Domestic Life housed in a Quaker meeting house built in 1858; the historic Mendenhall Homeplace, another Quaker museum; the All-A-Flutter Farms, primarily a butterfly "farm"; the Piedmont Environmental Center; and the various attractions in nearby Archdale, including the Kersey Valley Zipline Aerial Tours and Kersey Valley High Ropes Course. According to the High Point CVB, the city's largest meeting space is at the 251-room Red Lion (formerly the Radisson Hotel High Point) with 12,500 square feet of meeting space in 11 meeting rooms. The High Point Theatre has 929 seats and three rooms that can accommodate 210, 160 and 95 standing. Winston-Salem It's no wonder Winston-Salem is known as The Twin City. Given its hip Downtown Arts District, the Southeastern Center for Contem- porary Art, Milton Rhodes Center for the Arts, Sawtooth School for Visual Arts, Reynolda Museum of American Art, Museum of South- ern Decorative Arts, The Piedmont Craftsman Gallery, and lots of art galleries and additional arts venues, combined with the presence of The Wake Forest Innovation Quarter, it's no surprise Winston-Salem has also come to be Conventions bring as many as 100,000 attendees to the Benton Convention Cen- ter (often called simply "The Benton") and contribute $30 million to the local Winston-Salem economy, according to the Winston-Salem CVB. A major renovation of The Benton, authorized by the Winston-Salem City Council several years ago, resulted in a significantly enhanced facility when the project was completed last year. Space was added to one side of the building, com- The facility's meeting space was renovated and made more flexible for various uses, and wireless connectivity was improved throughout. Additionally, a new art gallery was introduced and new carpeting was installed. "More than just an upgraded meeting facility and thriving downtown district, Winston-Salem offers 5,000-plus hotel rooms and 50 lodging properties with 1,000 of the rooms in the downtown area alone," said Christian Schroeder, director of convention sales and services for Visit Winston-Salem. "From boutique and up- scale accommodations to budget-friendly and recognized hotel brands, a variety of accommodation styles are available. Some of the new projects, all located in down- town and within easy walking distance to The Benton, include the Hampton Inn, to open late October, a Courtyard by Marriott and Hotel Indigo, both under construction, and a Hyatt Place, soon to break ground." The Visit Winston-Salem staff can offer an array of services to convention and event planners, including on-site registra- tion assistance, customized name badges, promotional destination videos and digital images, and housing coordination through room-block monitoring, reservation man- agement and similar duties. n B R E A K O U T S P O T L I G H T : Winston Salem Contact: Benton Convention Center New to the Winston-Salem dining scene are the tours created by Taste Carolina Gourmet Food Tours, which includes Mozelle's restaurant. Taste Carolina offers Saturday afternoon walking that provide a perfect blend of Winston- Salem history with generous samplings of locally-grown food served-up at popular restaurants in either Downtown Winston-Salem's Historic West End or our eclectic Arts District. Foodie Fun! Liz Nemeth Photography VisitNC Mozelle's Restaurant

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